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Session on Building Innovative Brand with an Entrepreneurial Mindset

The session started with the introduction to the topic of building an innovative brand with an entrepreneurial mindset in International Business at Cadila Pharmaceuticals Ltd. The topic was delivered by Entrepreneurial culture mindset, stated building an innovative brand, key roles of Entrepreneurship in society & how to develop an entrepreneurial mindset with the explanation of brand building, website generation of a particular product , vanity QR Code and its importance and how Key opinion leaders play an important role. The discussion moved to different markets captured with different strategies and regulatory environments.